Lexus x Bioluminescence: Illuminating Innovation with the 2023 Lexus RX Series

We at Urbz are thrilled to share our recent groundbreaking collaboration with Lexus for the launch of their new 2023 Lexus RX Series. This venture was not just a project for us; it was an opportunity to blend the worlds of advanced automotive engineering and natural bioluminescence in a way that has never been done before.

A Bioluminescent Undertaking of Epic Proportions For this unique initiative, our team was tasked with cultivating a staggering 2,000 liters of bioluminescent dinoflagellates. This massive undertaking was both challenging and exhilarating, as we worked tirelessly to grow these luminous organisms to their fullest potential. Our goal was to ensure that each liter of dinoflagellates would radiate the most vibrant and captivating glow for the commercial shoot.

Behind the Scenes of the Lexus RX Series Commercial During the production, our team worked closely with Lexus's creative minds, blending our expertise in bioluminescence with their vision for the new RX Series. The result was nothing short of magical – a commercial that not only showcases the sleek design and innovation of the Lexus RX but also highlights the enchanting beauty of bioluminescent light.

Witness the Intersection of Nature and Luxury We invite you to view the commercial below and experience how the Lexus RX Series becomes one with nature's glowing artistry. This collaboration stands as a testament to our commitment to pushing the boundaries of bioluminescence and its application in various fields, from advertising to art and beyond.

Check out the commercial below: